MSB Story
Coaching that
transforms
Story takes coaching deeper. Over 46 hours, participants learn to embody the mindset, skills, and presence of a coach.
Aligned with the MSB Philosophy and ICF standards, Story is for those committed to integrating coaching into the heart of their leadership. It’s a journey of becoming; of making coaching central to how you think, lead, and live.
Why Story?
Story strengthens confidence, clarity, and compassion as a coach. Participants practice the ICF’s eight core competencies and integrate them into their roles, developing both self-awareness and the capacity to facilitate transformational conversations.
What you’ll learn
Being
Embody a coaching mindset and presence.
Belonging
Build trust, greater safety, and a commitment to to holding space for difference and true belonging.
Becoming
Develop the confidence and skill to bring coaching into your community with intention and care.
Course Overview
46 hours
Part One - The Foundations of a Coaching Partnership
Create the conditions that support conversations that transform:
Embody a coaching mindset and reflect on your strengths.
Explore ethical questions of power, boundaries and confidentiality.
Create clear agreements in partnership.
Notice more, and evoke awareness.
Co-create actions and accountability.
Plan and begin your Story project to integrate coaching into your context.
Experience your first ‘coach mentoring’ session and receive offers of feedback.
Part Two - Deepen Self-Awareness
Be curious about who you are and what you bring into your coaching:
Consider how cultural contexts and identity shape values and beliefs
Explore case studies of coaching across cultures
Connect back to the anchor of purpose
Re-imagine a relationship with self-doubt
Discover the creative potential of metaphor
Map the resources that keep you well
Part Three - Share your Learning
Celebrate your learning and look ahead:
Experience your second coach mentoring session
Complete your final coaching practice
Celebrate your coaching stories
Commitment to further action for yourself and your context
Programme Content:
Practise the eight ICF core competencies and principles of the MSB Coaching Philosophy
Complete a reflective project illustrating your vision for bringing coaching into your school and cultural context
Deepen self-awareness and resilience
Receive mentoring, feedback, and practice
What participants say
I am proud of how close I am to coaching, and I need just small tweaks to coach rather than mentor.
Benjamin Spencer
Haileybury Almaty, Kazakhstan
In the training I enjoyed the variety of activities - some listening to information, watching examples of conversations, opportunities to work with different people.
Sheralyn Sefton – Deputy Head (Academic)
Brighton College, Vietnam
Through coaching, I can see in action the reframing of dialogue. The slight changes of wording and questioning are powerful.
Joe Buckley
GEMS Qatar
We were given the space to reflect on how we want to work as a team. To see each other as people first.
Hayley Wilson
Kellett School, Hong Kong
The amazing thing with coaching is that... if you throw yourself into it, it works. It never fails to work.
Chris Bromham – Principal
ICS Madrid
I am a great believer in professional coaching. As a school leader we have little control at what lands on our desk or enters our…
Mark Leppard MBE – Headmaster
The British School Al Khubairat Abu Dhabi
We have already seen the positive impact of the training in many aspects of school life, for example in the development of leadership skills, in…
Liz Miller – Deputy Headteacher
Dubai English Speaking School
My coaching has been transformative. I have valued them so much that we are extending 1:1 coaching across all DH and AH in the College.…
David Ingram – Head of College
Dulwich College Shanghai Puxi
I feel that I have grown, am more confident and have found a degree of ‘peace’ within myself that has given me more clarity, objectivity…
Orla Brady – Group Director
Education in Motion
Really excellent support through challenging times and providing time to step back and reflect
Clair Harrington-Wilcox – Head of Junior School
Tanglin Trust School Singapore
Overall, I’ve become more confident with issues and they are no longer a burden for me. Quite simply, the dark I was facing in that…
Julia Mortimer – Headteacher
St. Bartholomew’s
After the coaching I feel that the problems that I face, are still there, but have reached a manageable size.
Phil Clear – Head of Senior School
Dulwich College Yangon
For me it was amazing. MSB have created a professional development institution that people can bring leadership challenges to and can be either affirmed or…
Dr Richard Eaton – Director
Berlin International School
Making Stuff Better and the MSB Network is a lot more than coaching, leadership and effectiveness, although it does those things extremely well. It also…
d'Arcy Lunn – Group Head of Sustainability
Dulwich College International
Programme Design
26 hours of live training + 20 hours of self-study
Delivered face to face in schools
With a minimum of 8 participants, Story can be facilitated face to face in your school. Get in touch to book a conversation
Hosted at MSB hub schools
MSB host Story at our hub schools in Madrid, Abu Dhabi and Singapore. Get in touch to book a conversation about attending a Story cohort in your region.
Open Story for Individuals
We host Open Story for individual educators. Register for an upcoming Open Story below. These courses are hosted online.
Facilitators
Drawn from global education, business, and the creative industries, our facilitators bring cultural insight and practical expertise from Dubai, Singapore, Hong Kong, Europe, and beyond.
In your school?
Bring the full impact of Story into your school. With a minimum of eight participants, your team can experience the programme together, building upon a shared language, deepning connection, and strengthening coach-like leadership across your whole organisation.
Individual Learners
Step into your extraordinary story as a coach. Investment: £1,530. Register for the next Open Story programme and begin to transform how you lead and live.